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Revista Traços

Revista Traços · Live marketing

Traços is a magazine about the culture of Brazil's Federal District, sold by people experiencing homelessness, its "culture spokespeople". Every copy bought for R$1 and resold for R$5 brought home more than income: self-esteem, dignity and a new way of being seen by the city. In the first year, the spokespeople sold 85,000 copies and earned R$425,000, and 76 of the 152 people who joined the project left the streets. A Fermento project that turned culture into a way back.

Traços magazine, page 1 of 26
Traços magazine, page 2 of 26
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