Caixa nas Ruas

In 2015, CAIXA invited its employees to take to the streets. Caixa nas Ruas was born with renowned athletes knocking on every team's door and a complete platform with training plans, nutrition tips, expert content and an app that turned kilometres into points and prizes. With Fermento, the programme brought together around 62,000 participants in three years, including people who had never laced up a running shoe, and in 2017 alone logged more than 10 million kilometres. It became Latin America's largest internal marketing platform dedicated to health and quality of life.