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Revista Traços · Live marketing

A young woman who survived a gang rape in Rio de Janeiro found the courage to report it, even as videos of the attack circulated online. When she was questioned, the police chief treated her with suspicion, as if she were the one to blame rather than the victim. As part of its campaign against violence toward women, Revista Traços responded with a film that puts the audience inside that interrogation: questions no victim should ever have to hear, until the final twist reveals they are meant for the viewer, because anyone who knows something can prevent new victims. With Fermento, Traços turned outrage into a call for no one to stay silent in the face of sexual violence.

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