Meu Obrigado é Todo Seu

Banco do Brasil had a lot to celebrate and decided that, instead of a campaign, it would say thank you. That is how Meu Obrigado é Todo Seu (My Thanks Are All Yours) was born: the country's first great chain of thanks, produced by Fermento in partnership with the Giacometti agency. In a film starring Reynaldo Gianecchini, the bank invited people to leave their thank-you on the website, and the messages took to the streets in live projections on buildings. In one month, the campaign reached more than 27 million people, drew visits from five continents and added up to more than 156,000 shares of #meuobrigado.