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Fun Zone
CAIXA e Infraero · Live marketing
On the eve of the 2014 World Cup, Brazilian airports were among the tournament's biggest concerns. CAIXA and Infraero decided to turn the wait into a welcome, and so Fun Zone was born: lounge spaces created by Fermento in 12 airports across 10 host cities, with rest areas, wi-fi, services, games and big screens so no one would miss a match. In 45 days, more than 370,000 fans from around the world passed through the spaces, and millions of people saw a new image of the country's airports.
