Gente que Inspira

During Brazil's pension reform, public servants were cast as the villains and spent months under a media onslaught. When Public Servant's Day came around, Sindilegis decided to push back: instead of its usual yearly lecture, it launched Gente que Inspira, a movement that put public servants on the same stage as artists and speakers. More than 2,500 servants heard Drauzio Varella, Marcos Casuo and Carla Furtado, applauded 12 colleagues honored for changing the lives of thousands of Brazilians, and went home with their spirits lifted after a Titãs Trio Acústico concert. With Gente que Inspira, Fermento helped give an entire profession back its pride in its own work.