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Compre do Pequeno

SEBRAE · Live marketing

Small businesses make up 95% of Brazilian companies, yet when it is time to buy we don't always remember them. With the Buy from Small Business Movement, Sebrae turned October 5 into a day to change that habit. Fermento took the idea to streets, stores and screens across the country. More than 8 million people said the movement motivated them to buy small, and around 56.2 million bought from a small business that day.

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