Brasil Quest

To show Brazil to the world in a fun way, Embratur launched Brasil Quest, a game in which players travel through Brazilian cities alongside the character Yeap. Fermento took the worldwide launch to the heart of Times Square, New York, with an interactive space where passers-by could play on the spot and compete for a trip to Brazil. Amid laughter, cheering and plenty of competition, New Yorkers discovered a vibrant country, and the winner took home seven days in Brazil.