Apex Truck Racer

Fernando Bandeira had the mechanics of a truck board game fully worked out, but everything else was missing: the art, the look and the world where it all takes place. The answer came as a question: where does this game happen? That gave rise to the Apex Truck Racer universe, a city ruled by corporations, with characters that reflect the diversity of Brazil's population and more than 20 short stories by writers from Brasília, collected in a book that comes with the game. The board became modular tiles that players assemble for every match, creating a different route each time. The game ranked among the top five at Brazil's leading industry fair and won awards in the United States and in Europe. With Fermento, co-creation between agency and client turned a good idea into an award-winning game.