A Incrível Uva Azul

In 2014, CAIXA was arriving in the Serra Gaúcha, a region rich in business and culture, and the 30th National Grape Festival in Caxias do Sul would be its first encounter with the local community. To introduce itself in an unforgettable way, CAIXA brought a brand-new species: the Incredible Blue Grape. Fermento turned the space into a 150 m² immersive winery where every visitor planted, harvested and stomped the grapes through interactive games, then tasted the country's first blue grape juice. With lines every day, 45,000 visitors became blue grape growers, and all 10,000 bottles of the drink ran out.