← All work

Salve o Som

Sindilegis · Live marketing

With R$ 30,000 on hand, Sindilegis wanted to buy food baskets for families in need in the Federal District during the pandemic. The proposal was to turn that money into something bigger: Salve o Som (Save the Sound), an online festival that paid 24 local artists left without a stage and used music to start a great chain of solidarity. In two months, the livestreams reached more than 40,000 homes, and donations added up to 21 tons of food for some 2,000 families, plus R$ 19,500 that topped up the fees of musicians and crew. The chain kept growing and brought other organizations together to buy sewing machines for a project that helps homeless people return to society. With Fermento, a request for an accountability video became a movement for music and for life.

Salve o Som, page 1 of 1
Next case →Summit Portos 2022